over's national reputation and the booming economy, combined with deep splits in the Democratic Party over religion and Prohibition, guaranteed his landslide victory with 58% of the vote. Hoover managed to crack the so-called "Solid South", winning such traditionally Democratic states as Florida, North Carolina, Virginia, Texas and Tennessee. As advertising executive Bruce Barton put it, "Americans knew that although they might have more fun with Smith, they would make more money with Hoover."
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